RateCut

RateCut's previous provider filled their site with duplicate AI content. The kind that tanks SEO and erodes trust. The WordPress installation was under constant attack.

Insurance is competitive. If your site looks generic, loads slow, or gets flagged by Google, you're invisible. RateCut was invisible.

They needed more than a redesign. They needed a site that could defend itself, look professional, and generate leads without someone standing over it.

Started with security. Fail2ban, 2FA, secure routing, Docker restart automations, and 24/7 monitoring. The site needed to be a fortress before it could be a storefront.

Redesigned the entire WordPress installation. Albert's landing page became the design DNA: clean, trustworthy, conversion-focused.

The centerpiece was Rosie, an AI chatbot trained on RateCut's products and processes. Rosie handles lead qualification around the clock.

Rebuilt the content from scratch. Every page written for humans, not search engines.

The site hasn't been compromised since the rebuild. Fail2ban blocks hundreds of attack attempts every month without anyone lifting a finger.

Rosie handles initial lead qualification so the RateCut team can focus on closing deals instead of answering the same questions.

Traffic is still growing. The previous marketing partner left them with a penalty that takes time to recover from. But the foundation is solid and every month the numbers improve.

We still host and monitor the site today.