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For service businesses

Make it easier for the right customer to choose you.

We find the gaps between search, trust, and contact. Then we repair them or build the right foundation from the start.

$5,500 starting. No website yet? Start with the right foundation before you spend money sending people to it.

Where it breaks

Your website has one job: help the right customer choose you.

If people cannot find you, trust what they see, or take the next step, your marketing has nowhere useful to send them.

Hard to find
Weak local signals, thin service pages, and missing structure make it harder for search engines to understand where and how you help.
Hard to trust
Generic messaging and missing proof force customers to keep looking when they should be learning why you are the right fit.
Hard to act
Buried calls to action, dead-end service pages, and clumsy mobile flows give ready visitors too many chances to leave.

What changes when the site starts doing its job

Your service is clear. Your proof is visible. Your next step is obvious.

Every marketing channel has a stronger place to send people.

Choose your next move

What needs to change?

Start with the business outcome. The Diagnostic confirms the right route.

Fix the leaks
Customers are reaching you, but the path is unclear. Find the highest-leverage repair before you rebuild.
$147 diagnostic. $1,500 targeted repair.
Build from scratch
Build an owned foundation before you invest in ads, content, or referrals. Choose the lower-total Build, or a longer payment runway when cash flow matters.
$5,500 starting. Or $1,500 down + $250/month for 20 months.
Keep improving
The foundation is in place. Improve findability, trust, and action with focused CRO, local search, content, and conversion work.
$1,000/month in 3-month blocks.

You own your domain, your identity, your content, and your lead data. Care and Growth are optional after ownership, never a condition of it.

Documented work

What changes when the customer path gets clearer.

The work is different every time. The pattern is clear: remove the friction between a customer finding the business and choosing it.

01

Construction

Jim Meadows Construction

Starting point
24 years of reputation, no owned web presence.
What changed
Clear services, pricing signals, and a qualifying contact path.
Documented result
The site handles the first round of lead qualification.
See the case study

02

Home healthcare

Rondha's Aftercare

Starting point
Broken navigation and a clunky aide application process.
What changed
Clear paths for families and aides, with a mobile-first intake flow.
Documented result
30 to 40 home health aides in the first year.
See the case study

03

Rural ISP

High Rapid Networks

Starting point
200 subscribers and no online presence.
What changed
Brand, website, Splynx, and Slack connected as one system.
Documented result
1,000+ subscribers in three years.
See the case study

Frequently asked questions

What does Beetle & Frog do?+

We find the gaps between search, trust, and contact for Southern California service businesses, then repair or rebuild the foundation behind their marketing. We start with a free diagnostic to see what's holding the site back, then fix the right things first and set up lead capture where it helps.

How much does a website cost?+

A full website build starts at $5,500. If your site only needs targeted fixes, the Site Tune-Up is $1,500. Prefer a longer payment runway? The Ownership Path spreads the cost over 20 months.

See all options and payment terms on pricing
How is Beetle & Frog different from other web design agencies?+

We work from a free diagnostic, not guesswork. We tell you what's holding your site back and scope only that. No template sites, no line-item upsells, no long-term contracts you're stuck with.

Do you work with service businesses throughout Southern California?+

Yes. We build for contractors, health and wellness practices, professional services, and home services from Riverside to the coast, including the Inland Empire, Orange County, and Los Angeles County.

How long does a project take?+

A standard website build takes 6 to 8 weeks. The Site Tune-Up is delivered in two weeks. We give you a clear timeline up front.